Tendências em marketing digital de 2018

Tendências em marketing digital em 2018

O próximo ano promete muito em termos de marketing online e as tendências em marketing digital, em 2018, já pode ser visto claramente.

O brasil, apesar dos problemas causados pela crise econômica, está passando por um momento muito emocionante nesta área, e mais e mais empresas estão procurando na Internet um canal para a geração de vendas e potenciais clientes.

O crescimento do número de usuários On-line no Brasil, e, mais recentemente, o crescimento do acesso via dispositivos móveis, condução de marketing digital como uma imposição para empresas de todos os tamanhos, principalmente devido à necessidade de gerar novos negócios e buscar novas oportunidades.

Uma das tendências do marketing digital em 2018, o que nos parece mais forte, em termos de compromissos sectoriais é significativo aumento da presença de pequenas e médias empresas no mercado na internet, como forma de superar as dificuldades impostas pela crise económica.

Já temos notado em nossos programas de treinamento crescente interesse de pequenos e médios empresários para iniciar sua participação na mídia on-line na equipe própria, e isso certamente será uma das maiores tendência de 2018.

Na área técnica, nós também deve ter um monte de notícias do ano que vem em torno, portanto, é interessante para organizar as informações que já temos, até o presente momento, e vamos desenhar o cenário do marketing digital no Brasil em 2018.

As 10 principais tendências de marketing digital em 2018

Com base nas informações coletadas na principal referência do local, do mundo do marketing digital, palestras e seminários, nos quais tive a oportunidade de participar aqui e no exterior durante este ano, como parte do processo de atualização de nossa equipe, desenvolveu a lista abaixo, e algumas das principais tendências em marketing digital no Brasil em 2018.

1 – Pequenas e médias empresas adotarão definitivamente marketing digital

Não é mais uma questão de opção, mas sim uma imposição do mercado. O marketing digital para pequenas empresas já foi uma tendência, sem dúvida, o problema é que muitas pessoas parecem ignorar isso e agora ele tem que correr atrás do tempo perdido.

A presença de pequenos e médios empresários em nosso curso de marketing digital é, cada vez mais, disputando espaço com os alunos em marketing, publicidade e jornalismo, que tem sido sempre a grande maioria deste tipo de formação.

A tendência é que, em 2018, as pequenas empresas se rendam finalmente a mídia digital, o que deve resultar em um sensível aumento da demanda por este tipo de serviço e profissionais.

2 – o Marketing de conteúdo permanece alta em 2018

Como no ano passado, continuamos a apostar no marketing de conteúdo como uma das principais tendências em marketing digital, em 2018.

Uma das principais formas para marcas para estabelecer autoridade e ganhar a confiança dos consumidores, através da criação de conteúdo, o que agrega valor e informações sobre a vida diária das pessoas.

Isso geralmente envolve a informação relevante sobre o mercado, o que esclarecer ou entreter o público.

O Marketing de Entrada permite a uma empresa para construir progressivamente um relacionamento com o seu público-alvo e, assim, ganhar a confiança e preferência das pessoas.

O marketing de conteúdo se destaca como uma das principais tendências em marketing digital, em 2018, e deve ser observado em blogs e outras mídias sociais.

Outra razão para o foco pesado em marketing de conteúdo é o preço de este tipo de estratégia.

Às vezes, nos meios de comunicação para pagar cada vez mais caro, e o custo do google Adwords ir para as nuvens e Facebook Ads idem, as táticas de Inbound Marketing custar 60% menos do que a ação de marketing convencional.

Em tempos difíceis como essas pessoas que vão morar no Brasil, em 2018, este é o último argumento, mas para fortalecê-la, ainda temos argumentos na alta taxa de conversão desse tipo de ação.

Tendências do marketing online em 2018

3 – SEO adaptar-se a novos hábitos e tecnologias

Uma das principais tendências do marketing digital em 2018, no que diz respeito a SEO ? Otimização de Motor de busca, é uma adaptação da estratégia de novas tecnologias e hábitos dos consumidores.

Em geral, as técnicas básicas de SEO não sofreu grandes alterações, mas como aplicá-las para sites e lojas virtuais deve passar por alterações para se adaptar à nova forma para as pessoas a usar a Internet.

Outro ponto que merece destaque entre as tendências do marketing online em 2018 é SEO do seu site. Com o aumento no tráfego dos dispositivos móveis, esse segmento do processo de otimização de sites para mecanismos de pesquisa devem ter ainda mais importância.

4 – Crescimento do volume de buscas por voz

E a busca por voz, já representa 20% de todas as buscas, a empresa tomará em consideração que o perfil de utilizador na sua estratégia de SEO em 2018. Com todos os principais provedores de tecnologia que investem na assistentes virtuais, a tecnologia de inteligência artificial que vai se tornar uma parte fundamental da jornada de um usuário e uma marca.

Novos dispositivos habilitados para voz, como a Alexa da Amazon e do Google de Casa, tem sido um sucesso entre os consumidores, em 2017. O uso deste dispositivo deve ser apresentado um grande crescimento e deve tornar-se uma das maiores tendências em marketing digital de 2018.

Goste ou não, a pesquisa por voz afetar as estratégias de SEO e se perguntando o que é incorporada comandos de voz em nossa estratégia de pesquisa orgânica, principalmente nos que envolvem táticas de SEO local.

5 – Links Patrocinados ? Novo round na batalha de Google x Facebook

Outra forte tendência para o marketing digital em 2018, é uma feroz batalha entre o Google e o Facebook, nas áreas de links patrocinados. O google Adwords tem perdido muito espaço para o Facebook Ads, a partir preocupando muito a equipe, em Mountain View.

A resposta foi: os recursos são cada vez mais sofisticados de Google Adwords e o poder de segmentação cada vez maior.

Outra tendência, esta específico aqui no Brasil, eles vão aumentar no CPC ? O custo Por Clique no google Adwords as funções de entrada da nova publicidade da função melhoria esperada para a economia brasileira.

Como o sistema funciona na forma de leilão, a concorrência deve ser maior para palavras-chave, deve causar uma ligeira alta no preço.

6 – Estratégia de remarketing cada vez mais sofisticados

Você sabia que 97% das pessoas que vão a uma loja na internet pela primeira vez para sair sem comprar nada? Com essas estatísticas, não é de estranhar que o remarketing é mais uma vez destaque entre as maiores tendências em marketing digital de 2018.

Em poucas palavras, o remarketing funciona por meio de cookies do browser, para rastrear os sites que o usuário visita.

Uma vez que deixam um determinado ambiente, os produtos ou serviços são visualizados será mostrado novamente em anúncios em sites diferentes. Para saber mais detalhes visite o nosso artigo o que é Remarketing? publicado em nosso blog.

Aqui na Academia de Marketing, tanto em nosso curso de google Adwords e em nosso curso sobre Facebook Marketing e Facebook Ads, destacam-se a cada vez mais esta estratégia, na base de uma alta taxa de conversão.

7 – o Marketing em tempo real por geo-localização

Marketing geolocaliozação, possibilitado pelas ferramentas disponíveis no Google, Facebook e Instagram, oferecer-se para moer a possibilidade de o servir anúncios na base de um alvo para dispositivos móveis.

Usando esse recurso, as marcas podem entregar seus anúncios para os consumidores, de modo que o GPS no telefone é identificado perto do local de uma das unidades.

Por exemplo, a Starbucks oferece essas ferramentas ?Móveis Encomendar e Pagar?, que permite aos clientes comprar produtos on-line e pegá-los na loja mais próxima.

Tendências para o marketing digital em 2018

8 – Funil de conversão com menos passos

Outro destaque, desta vez sobre a estrutura da campanha, será o surgimento de funil de conversão com menos etapas, e uma consequente redução do custo com esta campanha, bem estruturados.

As ferramentas de Remarketing tem evoluído muito nos últimos anos. O Facebook Ads oferecer cada vez mais opções de segmentação, e, em um ambiente de funis de conversão precisa ser cada vez mais rápido, em termos de concorrência, isso é essencial.

Se, por um lado, isso requer a campanha cada vez mais sofisticados, por outro reduziu drasticamente o investimento em pay-media.

9 – Influenciadores digitais em alta

Outro destaque entre as tendências do marketing digital em 2018 é o uso de alavancagem da marca, o poder de Influenciadores Digitais em suas campanhas.

Algumas pesquisas mostram que cerca de 90% das pessoas depende da opinião de amigos e colegas de trabalho nas redes sociais, e apenas 30% das pessoas levam em conta no momento de decidir, a questão da publicidade paga, como o Google Adwords e Facebook Ads.

Em tal cenário, é razoável apostar em uma participação cada vez maior de formadores de opinião, campanhas digitais, especialmente aquelas que têm como principal veículo de redes sociais.

10 – Carreira em alta, e cada vez mais exigente formação

Para profissionais de marketing digital, o ano de 2018, promete ser um ano de grandes oportunidades e muito trabalho.

A carreira em marketing digital nunca foi mais valioso do que e mais e mais empresas estão olhando para formar suas próprias equipes para fugir dos altos custos das agências digitais no país.

A falta de mão de obra realmente qualificada para pesar os ordenados e salários em marketing digital , uma tendência que tem durado por mais de cinco anos e vai continuar em 2018.

Profissional e um bom treinamento deve continuar a ser muito jogado por agências e empresas que eles vão continuar a pressionar para a compensação.

 

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In case you are made use of to dressing down but you’d wish to spruce up your fashion, test getting some sparkly add-ons. These will make your outfit seem brighter so you is not going to must adjust your complete fashion. You could create a plain outfit match for almost any event by shifting the type of equipment.

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A straightforward black blazer is really a wonderful

Wanting good isn’t going to must expense a fortune. If you’d like to develop your wardrobe but do not possess the money to obtain the search you are right after, check out out your community thrift and consignment retailers. These merchants present a plethora of style choices at a fraction of their retail price tag.

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A straightforward black blazer is really a wonderful addition to any wardrobe. You could use it to decorate up pretty much any outfit. Then, you are able to take out it in case you modify to a much more informal venue. The shade may also match just about something with your closet, from jeans to company informal blouses and slacks.

Black is usually a very good essential shade to put on with other colours, but will not focus on sporting black on a regular basis. Whilst sporting black around the bottom half of one’s physique may be relatively slimming, ensure that you jazz your fashion up by incorporating anything colorful in your upper entire body.

Belt it up to get a rapid and simple vogue increase. Belts can be found in an limitless array of colours and styles, so the prospects are practically limitless. Include a vivid fluorescent belt to a pair of skinny jeans for any easy strategy to consider benefit of the trend, or finish off a sophisticated search having a black patent belt.

For those who like a shirt or skirt contemplate receiving it in additional than 1 colour. For the reason that garments are available in a lot of various cuts and variations, you are possible locate it tough to come across outfits that match very well for the physique sort. If you do just get far more than one particular in order that you are able to really feel good far more frequently.

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Flip-flops certainly are a comfy variety of footwear for informal events, but never dress in them to function or in formal predicaments. Seem for classy but comfy sneakers having a very low heel to put on to function daily. Substantial heels really should be reserved for formal events, specifically for those who won’t need to have to stand or stroll really considerably.

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In case you are utilized to dressing down but you’d wish to spruce up your fashion, attempt purchasing some sparkly equipment. These will make your outfit appear brighter and also you is not going to should transform your whole design. You are able to produce a plain outfit match for almost any event by shifting the type of equipment.

Tight levis can appear appealing on another person that is match which has a slender figure, but when you happen to be somewhat over the hefty side, search for jeans that match very well devoid of currently being tight. Your added lbs will likely be a lot more obvious in case you appear as though your pants are painted on you.

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An easy black blazer is often a amazing addition to any wardrobe. You may use it to decorate up practically any outfit. Then, you could take out it for those who adjust to a much more informal venue. The shade may even match nearly something in the closet, from jeans to small business informal blouses and slacks.

Black is usually a superior simple colour to dress in with other colours, but tend not to focus on sporting black on a regular basis. Whilst sporting black about the bottom half of one’s entire body is usually relatively slimming, ensure that you jazz your fashion up by including some thing colorful in your upper entire body.

Belt it up to get a speedy and simple trend increase. Belts can be found in an countless array of colours and styles, so the choices are practically countless. Include a brilliant fluorescent belt to a pair of skinny jeans for any very simple technique to consider benefit of the trend, or finish off a sophisticated seem that has a black patent belt.

In the event you like a shirt or skirt think of acquiring it in extra than a single colour. Mainly because outfits are available in a great number of various cuts and types, you are most likely come across it challenging to uncover outfits that match properly to your entire body variety. After you do just get extra than one particular to ensure you are able to truly feel good much more generally.

You will need to speak for your close friends and coworkers about the way you dress. They might make it easier to determine everything you are performing that functions, and everything you may well wish to adjust about the way you dress. Given that they see you on a daily basis, they are often the ones you visit for guidance.

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Flip-flops certainly are a at ease style of footwear for informal events, but never dress in them to function or in formal cases. Search for classy but cozy footwear which has a reduced heel to put on to operate each day. Large heels needs to be reserved for formal events, particularly should you is not going to will need to stand or stroll incredibly a lot.

Acquire outfits that don’t drop their flair. It is actually just about not possible to maintain up with present trends unless of course you may have an limitless quantity of cash to operate with. To make sure that you search excellent whatever the trends are you currently must just target on shopping for outfits that may climate any style storm.

In case you are utilised to dressing down but you’d wish to spruce up your fashion, attempt purchasing some sparkly equipment. These will make your outfit seem brighter and also you is not going to should adjust your complete fashion. It is possible to create a plain outfit match for almost any event by shifting the type of equipment.

Tight levis can appear interesting on an individual who’s match using a slender figure, but when you will be somewhat to the hefty side, appear for jeans that match effectively with out currently being tight. Your additional lbs will probably be all the more obvious should you appear as though your pants are painted on you.

A informal up-do can be a smart way to acquire your hair off your shoulders. During the middle of the hectic day at college or function, lengthy hair can usually be a trouble. Once you do not have time for you to fuss along with your tresses, grab a hair elastic, and pull extended locks up right into a cute, messy bun.

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If you’d like a superb deal on the laptop, join an electronics forum on the web. The people today in you’ll find often sharing bargains on numerous electronics, which includes laptops. That way, you can even get opinions within the laptop you could be keen on getting. A forum stuffed with electronics aficionados can help you to learn what will operate to suit your needs.

In advance of starting laptop buying, get an plan with the variety of function you count on to acquire from it. You could possibly discover that you truly will not will need the super-expensive major on the line model to the get the job done you truly should do. This could conserve you many cash.

Certainly one of the very first points to contemplate when purchasing a laptop is if you’d like a Computer or an Apple solution. PCs are sometimes regarded superior gaming units, though Apple merchandise are acknowledged for his or her photograph editing capabilities. Take into account the way you will use your laptop when producing this crucial brand selection.

When you travel lots, purchase a laptop which has a tough exterior shell. Some business enterprise laptops are developed with travel in thoughts, and this could enable them to stand up to the bumps and bruises that typically come together with regular flyer miles you could possibly accrue. Generally request about this function in advance of creating your ultimate buy.

Inquire good friends and family members for suggestions. They will be a very good supply of facts, and also you could also use their laptop in advance of you shell out revenue for the personal. Family members and mates are going to be rapid to share regardless of whether they like their laptop, plus they will likely be really truthful about this at the same time.

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A can of compressed air is often your laptop computer’s very best good friend. You may prolong the existence of one’s laptop by blowing out dust and debris from the computer’s fan and heat sink a minimum of as soon as a month. Be certain the compressed air which you obtain is static neutral.

Improve your RAM storage when probable. Random accessibility memory is currently being utilized by the working procedure and any program operating in your laptop or computer. Rising the RAM can help your laptop or computer run additional rapidly. In the event you program to conserve plenty of media for your laptop, you might have to improve your information storage capability.

Imagine about acquiring your laptop on the web. Normally, on the net specials are greater than brick and mortgage loan specials. You could create a excellent world-wide-web deal improved by acquiring on-line coupon codes which might be just not readily available offline. Purchasing your laptop on the web could possibly conserve you an excellent sum of money, so at the least search on-line in advance of you purchase.

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When you drop your mobile phone

Refrain from retaining your cellphone on to get a prolonged time period when your signals are weak. This normally will destroy your battery, leaving you’ll no juice any time you need to have it most. Consider to consider your cell phone calls in locations the place your signals are incredibly sturdy to conserve battery.

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To lengthen the battery lifestyle of the cellphone, be certain that apps are usually not operating from the background always. Some apps will proceed to run except if you disable them, and this could drain your battery promptly. Test your settings to find out everything you should do to be able to flip these apps off and make your battery final longer.

When you drop your mobile phone into liquid, will not presume that it’s no longer any fantastic and toss it away. The most effective factor to complete will be to get rid of the battery and location the telephone inside a bowl of rice. This can enable to soak up any moisture which has produced it truly is way in to the gadget.

Never use a display protector in your cellphone. These could appear like a sensible investment at the outset because they will decrease the quantity of glare that you’ve got throughout the day, but may also cut down the visibility in your cellphone. Air bubbles may even consequence in case you usually do not place them on effectively.

Be certain to think about information minutes when signing up for the mobile phone system. Some programs have pretty limited minutes, and this may flip right into a negative deal in case you use your cellphone to entry the web or perform video games frequently. In case your cellphone is capable of carrying out these matters, get by far the most from it by buying a system that supports ample utilization.

Watch out for locations with bad mobile phone reception. A undesirable signal is not only irritating, additionally it is a actual drain in your battery. Even when you happen to be not working with your mobile phone, obtaining it turned on in an place that will get bad cellular phone reception can drain your battery wholly.

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When purchasing your cellphone, be certain to take into consideration bundles. Quite a few businesses supply them, and so they can consist of matters like a situation or maybe a auto charger. It really is generally cheaper to acquire each one of these objects inside a bundle than to obtain them individually, and there’s a superb possibility you may want a lot of the equipment.

Will not really feel the ought to devote the supplemental cash on the cellular phone display protector. Today’s mobile phones are manufactured from scratch resistant glass. This glass is so solid that even keys will not scratch it whenever they are up coming to a cellphone as part of your pocket. That display protector is probable wasted revenue.

Contemplate acquiring a made use of cell phone if you are searching to improve prior to your contract enables you to. This is certainly frequently cheaper than obtaining new, and you’ll not be locked in to a particular contract time period. Just ensure your supplier supports the cellphone you wish to acquire, and which you could quickly include it for your system.

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To lengthen the battery existence of the cellphone

Refrain from holding your cell phone on for any lengthy time frame when your signals are weak. This commonly will destroy your battery, leaving you’ll no juice whenever you require it most. Check out to consider your cellphone calls in destinations the place your signals are incredibly robust to conserve battery.

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To lengthen the battery existence of the cellphone, make certain that apps are usually not working within the background all the time. Some apps will proceed to run unless of course you disable them, and this could drain your battery immediately. Test your settings to find out everything you should do so as to flip these apps off and make your battery final longer.

For those who drop your cellular phone into liquid, usually do not presume that it can be no longer any excellent and toss it away. The top point to accomplish will be to eliminate the battery and area the cell phone within a bowl of rice. This will likely aid to soak up any moisture which has manufactured it truly is way in to the gadget.

Tend not to use a display protector in your telephone. These may well search like a sensible investment in the beginning because they will lessen the quantity of glare that you’ve got in the course of the day, but may even decrease the visibility in your cell phone. Air bubbles may even end result for those who usually do not place them on thoroughly.

Make certain to think about information minutes when signing up to your cellular phone system. Some programs have extremely limited minutes, and this may flip right into a lousy deal should you use your telephone to entry the online world or perform video games normally. In case your telephone is capable of performing these factors, get by far the most from it by acquiring a prepare that supports ample utilization.

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Watch out for locations with bad cellular phone reception. A terrible signal is not only irritating, additionally it is a serious drain in your battery. Whether or not you are not working with your cellphone, owning it turned on in an place that will get bad cellphone reception can drain your battery totally.

When shopping for your cellphone, be sure to take into consideration bundles. Lots of corporations present them, plus they can incorporate factors like a situation or even a motor vehicle charger. It truly is usually cheaper to acquire every one of these goods in the bundle than to order them individually, and there is certainly a very good likelihood you’ll want a few of the equipment.

Never come to feel the have to shell out the supplemental income on the cellphone display protector. Today’s mobile phones are produced from scratch resistant glass. This glass is so solid that even keys will not scratch it whenever they are subsequent to a cellphone within your pocket. That display protector is most likely wasted cash.

Look at buying a applied mobile phone if you’re looking to improve in advance of your contract enables you to. This can be usually cheaper than obtaining new, and you may not be locked in to a particular contract time period. Just be certain your supplier supports the cellphone you’d like to obtain, and which you could very easily include it for your program.

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